Job description
NovaEdge Media is seeking a Senior Advertising Campaign Manager to lead cross-channel campaigns for a diverse portfolio of clients. You will drive strategy, messaging, media planning, and performance optimization to deliver measurable business results.
As a key member of our growth team, you will partner with creative, data science, and media buying teams to craft compelling narratives and optimize media spend across search, social, programmatic, and native channels.
We offer a collaborative culture, competitive compensation, and opportunities to own high-impact campaigns from concept to completion.
Responsibility
- Develop and own multi-channel advertising strategies aligned with client objectives and KPI targets.
- Plan, execute, and optimize campaigns across paid search, social, display, video, and programmatic channels.
- Collaborate with creative and analytics teams to craft compelling, high-performing ad experiences.
- Monitor performance metrics, conduct A/B tests, and implement data-driven optimizations to maximize ROAS.
- Manage budgets, pacing, and bidding strategies to achieve client ROI goals.
- Ensure cross-functional collaboration with media partners, account teams, and clients.
- Provide clear, actionable reporting and insights to clients and internal stakeholders.
- Stay ahead of industry trends, tools, and best practices to continuously improve campaigns.
Qualification
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 7+ years of experience in advertising or performance marketing, with a track record of delivering measurable results.
- Deep expertise in digital advertising platforms (Google Ads, Meta, LinkedIn) and programmatic ecosystems.
- Strong analytical skills with proficiency in Excel, dashboards, and basic SQL or data visualization tools.
- Excellent communication, presentation, and client management abilities.
- Experience managing large budgets and optimizing for ROAS and CPA targets.
- Ability to thrive in a fast-paced, collaborative agency environment.