Job description
NovaSphere Advertising is seeking a results-driven Senior Advertising Campaign Manager to join our New York City studio. You will lead multi-channel campaigns from concept through optimization, partnering with brands to translate business goals into measurable outcomes.
In this role, you will collaborate with media, creative, and analytics teams to craft holistic strategies across digital, social, search, and programmatic channels. You will own campaign performance, ensure robust testing, and communicate insights to clients with clarity and impact.
Responsibility
- Lead end-to-end planning and execution of multi-channel advertising campaigns across digital, social, search, and programmatic channels.
- Define target audiences, measurement frameworks, and success metrics aligned with client goals.
- Partner with creative, media, and analytics teams to develop compelling briefs and ensure on-brand storytelling at scale.
- Own budget management, pacing, and vendor negotiations to maximize ROAS.
- Execute rigorous testing (A/B/n), optimizations, and data-driven adjustments to improve performance.
- Provide actionable insights and client-ready summaries with clear recommendations.
- Mentor junior team members and promote best practices in campaign management and reporting.
Qualification
- Bachelor’s degree in Marketing, Business, or related field; MBA a plus.
- Minimum 5 years of experience in advertising campaign management or media planning within agency or in-house teams.
- Proven track record of delivering multi-channel campaigns with measurable ROI.
- Strong proficiency in Google Ads, Facebook/Meta, LinkedIn, programmatic platforms, and analytics tools (GA4, Tableau, or similar).
- Excellent project management, organizational, and client-communication skills.
- Analytical thinker with the ability to translate data into actionable recommendations.
- Ability to thrive in a fast-paced environment and manage multiple campaigns concurrently.