Job description
Join Apex Creative Solutions as a Senior Advertising Manager and lead transformative campaigns for top brands in the bustling New York market. This role blends strategic thinking, data-driven decision making, and hands-on leadership to deliver measurable outcomes across digital, print, and out-of-home channels.
You will collaborate with cross-functional teams to craft media strategies, oversee budget allocation, and optimize performance across platforms. The ideal candidate thrives in a fast-paced environment, demonstrates a track record of managing high-visibility campaigns, and brings a strong grasp of emergent advertising technologies.
Responsibility
- Develop and execute integrated advertising strategies across digital, social, video, search, and traditional channels.
- Lead a high-performing team of account managers and creatives; set clear goals and performance metrics.
- Plan budgets, forecast ROAS, and optimize media spending to maximize impact and efficiency.
- Coordinate with creative, analytics, and media partners to ensure brand voice and delivery excellence.
- Analyze campaign data, extract insights, and implement optimization roadmaps.
- Establish measurement frameworks, attribution models, and reporting dashboards for stakeholders.
- Manage client relationships, present quarterly business reviews, and grow net-new revenue opportunities.
- Stay ahead of industry trends, testing new formats and channels to capture growth opportunities.
Qualification
- Bachelor's degree in Marketing, Advertising, or a related field; MBA preferred.
- 8+ years of experience in advertising, with 4+ years in people management and senior-level campaigns.
- Proven track record of leading multi-channel campaigns with measurable ROAS.
- Strong proficiency with DSPs, Google Ads, Meta/LinkedIn ads, and analytics tools (GA4, Tableau).
- Excellent communication, negotiation, and client-management skills.
- Data-driven mindset with ability to translate insights into actionable strategies.
- Creative problem-solver who thrives in cross-functional teams and tight deadlines.
- Attention to detail, organizational excellence, and a proactive, hands-on leadership style.