Job description
Join LuxeGlow Cosmetics, a premium beauty brand known for innovative skincare and high-performance products. We are seeking a Senior Beauty Brand Marketing Manager to lead go-to-market strategies, brand storytelling, and cross-functional campaigns in the Los Angeles area. This role blends strategic vision with hands-on execution to accelerate growth and cement our position as a category leader.
In this high-impact role, you will partner with product, creative, and sales teams to design and execute campaigns that resonate with diverse consumer segments, elevate our narrative, and drive measurable brand equity growth. You will own the annual marketing plan, budget allocation, and performance tracking for new launches and perennial favorites.
Responsibility
- Develop and execute integrated go-to-market campaigns for skincare and cosmetics lines across digital, retail, and experiential channels.
- Lead brand messaging, positioning, and creative direction to ensure consistent storytelling across all touchpoints.
- Own the annual marketing plan, budget, and performance targets, aligning with sales goals and product roadmap.
- Collaborate with product, creative, and agency partners to deliver high-impact launches and ongoing campaigns.
- Analyze market trends and consumer insights to optimize performance and maximize brand equity.
- Define success metrics, prepare executive reporting, and present results to leadership and cross-functional partners.
Qualification
- Bachelor's degree in Marketing, Communications, or a related field; MBA preferred.
- 10+ years in beauty or consumer cosmetics marketing with a proven track record of successful launches.
- Strong leadership and cross-functional collaboration skills across product, creative, and sales teams.
- Data-driven mindset with proficiency in marketing analytics tools and performance dashboards.
- Exceptional written and verbal communication, storytelling, and presentation skills.
- Ability to thrive in a fast-paced, matrixed organization and manage multiple priorities.
- Experience with D2C, omnichannel campaigns, and retail partners is a plus.