Job description
Join Luminara Beauty, a premium skincare brand redefining clean luxury. We craft efficacious formulas with luxe aesthetics to empower every complexion.
We are seeking a Senior Beauty Marketing Manager to lead strategic marketing initiatives, product launches, content storytelling, and partnerships that elevate our brand in competitive markets.
Location: Los Angeles, CA with a hybrid remote-friendly policy. We offer competitive compensation, comprehensive benefits, and a creative, inclusive culture.
Responsibility
- Develop and execute comprehensive omnichannel marketing strategies to drive awareness, acquisition, and retention.
- Lead product launches from concept to post-launch evaluation, including go-to-market planning and launch metrics.
- Oversee brand storytelling across digital, social, email, and retail channels, ensuring consistency and resonance.
- Collaborate with Creative, Product, and Sales teams to translate consumer insights into compelling campaigns.
- Manage budgets, vendor relationships, and performance analytics to optimize ROI.
- Build influencer and media partnerships to amplify reach and credibility in the beauty space.
- Lead market research, competitive analysis, and trend forecasting to inform strategy.
- Mentor and manage a team of marketing professionals, fostering a culture of experimentation and accountability.
Qualification
- Bachelor’s degree in Marketing, Communications, Business, or a related field; Master’s preferred.
- Minimum 5-7 years of beauty/consumer goods marketing experience, with a track record of successful product launches.
- Strong digital marketing expertise across paid social, SEM, email, and content marketing.
- Proven ability to translate consumer insights into compelling brand stories and campaigns.
- Experience with influencer partnerships, PR, and retail collaborations.
- Data-driven mindset with proficiency in marketing analytics tools (e.g., Google Analytics, Tableau) and strong ROI focus.
- Excellent communication, leadership, and cross-functional collaboration skills.
- Ability to thrive in a fast-paced, creative environment and manage multiple projects simultaneously.