Job description
We are seeking a Senior Copywriter to join our marketing team in New York. You will craft high-converting, brand-consistent copy across websites, landing pages, emails, and product descriptions. This role blends creative storytelling with strategic optimization to drive engagement and revenue.
At Apex Copy Studio, you’ll collaborate with product, design, and demand generation teams to translate complex ideas into clear, compelling messaging that resonates with diverse audiences. If you obsess over tone, clarity, and results, we want to hear from you.
Responsibility
- Develop clear, compelling copy for websites, landing pages, emails, ads, and product descriptions that aligns with brand voice and marketing goals.
- Collaborate with product, design, SEO, and analytics teams to craft messaging that drives growth and conversion.
- Create and maintain a scalable, on-brand content calendar across channels.
- Optimize copy for SEO and user experience; lead A/B tests and content experiments to improve performance.
- Edit and polish content for accuracy, tone, grammar, and consistency; mentor junior writers.
- Perform audience and competitive research to inform messaging strategy and value propositions.
- Ensure compliance with legal and regulatory requirements when applicable.
Qualification
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- 5+ years of professional copywriting experience with B2B and B2C brands.
- Exceptional writing, editing, research, and storytelling abilities with a proven portfolio.
- Strong understanding of SEO principles, keyword strategy, and content analytics.
- Experience with CMS (WordPress, HubSpot) and basic HTML/CSS; comfortable collaborating with designers and developers.
- Ability to adapt voice to multiple brands; strong attention to detail and project management skills.
- Excellent collaboration and communication skills; able to lead projects and meet deadlines.