Job description
Lumina Marketing Co. is looking for a Senior Copywriter to craft high-conversion content across web, email, and social channels. You will partner with product, design, and SEO teams to develop a consistent, premium brand voice that drives engagement and revenue.
Location: New York City (hybrid). This role blends strategic storytelling with data-driven optimization to accelerate growth for our diverse client portfolio.
Responsibility
- Develop compelling, on-brand copy for websites, landing pages, emails, ads, and social media that resonates with target audiences and drives conversions.
- Collaborate with product, design, and SEO teams to ensure a consistent brand voice and optimized content across all channels.
- Translate complex value propositions into clear, benefits-focused messages.
- Manage multiple projects with tight deadlines, prioritizing tasks to maximize impact and quality.
- Edit and polish copy for grammar, tone, readability, and consistency; conduct quality checks before publication.
- Optimize copy for SEO, readability, and engagement using data-driven insights and A/B testing results.
- Mentor junior writers and contribute to creative direction and content strategy.
Qualification
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- 5+ years of professional copywriting experience, preferably in B2B or SaaS environments.
- Portfolio demonstrating versatility across web, email, and social copy with measurable impact.
- Exceptional writing, editing, and storytelling skills with a keen eye for tone and brand voice.
- Strong understanding of SEO principles, keyword research, and on-page optimization.
- Proficiency with content management systems (CMS), collaboration tools, and project management software.
- Ability to thrive in a fast-paced, cross-functional team environment and manage multiple projects simultaneously.