Job description
Join Lumina Digital as a Senior Copywriter and craft high-converting content for B2B and B2C brands. You will partner with marketing, design, and product teams to produce compelling narratives, product copy, landing pages, emails, and social assets that drive engagement and revenue.
We are seeking a sharp writer with a strategic mindset, a data-informed approach, and a passion for storytelling that sells. If you thrive in a fast-paced, collaborative environment and care about brand voice, you will fit right in.
Responsibility
- Write and optimize website, landing page, product, and ad copy to maximize conversions and engagement.
- Collaborate with marketing, product, design, and analytics teams to develop and execute a holistic content strategy.
- Perform keyword research, implement SEO best practices, and conduct A/B tests to improve performance.
- Edit, refine, and mentor junior writers to ensure consistent tone of voice across channels.
- Develop email campaigns, newsletters, and social media copy with clear calls-to-action.
- Analyze content performance metrics and iterate based on data insights.
- Maintain brand voice and style guidelines across all content assets.
Qualification
- 5+ years of professional copywriting experience in tech, SaaS, or digital marketing.
- Strong portfolio demonstrating B2B and B2C copy across web, email, ads, and social.
- Proficient in SEO, keyword research, and conversion-rate optimization.
- Excellent editing, proofreading, and storytelling skills with meticulous attention to detail.
- Ability to write across multiple channels and tones while preserving brand voice.
- Experience with CMS (WordPress, HubSpot) and marketing tools (Google Analytics, A/B testing platforms).
- Bachelor's degree in Marketing, Communications, or related field.
- Strong collaboration, time-management, and project-management skills.