Job description
Join Lumina Marketing Collective, a premier marketing agency, as a Senior Copywriter in New York City. You will craft high-conversion content across web pages, emails, landing pages, and social campaigns, partnering with product, design, and SEO teams to drive engagement and revenue. This role blends creative storytelling with data-driven optimization in a fast-paced, collaborative environment. We offer a competitive salary, flexible hybrid work policy, and a culture that prizes craft, curiosity, and career growth.
As a senior writer, you will own voice guidelines, develop long-form and micro-copy, mentor junior writers, and elevate the entire content function. If you obsess over punchy headlines, clarity, and turning complex ideas into clear, action-oriented messages, we want you on our team.
Responsibility
- Write clear, persuasive copy across websites, landing pages, emails, ads, and social content that aligns with brand voice
- Collaborate with product, design, and SEO teams to craft messaging that improves conversions and search performance
- Develop and maintain voice and style guidelines; ensure consistency across all channels and campaigns
- Lead the editorial process, provide constructive feedback, and mentor junior writers
- Research audiences, competitors, and industry trends to inform positioning and messaging
- Plan and execute content experiments (A/B tests, headlines, CTAs) to optimize results
- Collaborate with analytics to measure content impact and iterate based on data
Qualification
- 5+ years of professional copywriting experience in marketing or agency settings
- Portfolio showcasing website, email, landing page, and social copy with measurable results
- Strong understanding of SEO, keyword strategy, and on-page optimization
- Excellent editing, proofreading, and storytelling abilities
- Ability to translate complex ideas into clear, persuasive messages for diverse audiences
- Experience with content management systems (WordPress, Drupal) and basic HTML/CSS familiarity
- Collaborative mindset with experience mentoring teammates and working cross-functionally