Job description
Lumina Media is seeking a premium Copywriter to join our fast-growing marketing team in New York City. This role blends creative storytelling with data-driven messaging to craft high-converting content across websites, email campaigns, landing pages, and social media.
In this role, you will collaborate with brand strategists, designers, and editors to produce clear, persuasive copy that aligns with our clients' voices and goals. The ideal candidate writes with precision, flair, and an understanding of SEO best practices.
What you'll do: Develop messaging that drives engagement and conversions, while maintaining consistency with brand voice and style guidelines. Collaborate with cross-functional teams to develop content that supports product launches, campaigns, and growth initiatives.
Responsibility
- Write clear, concise, and compelling copy across web, email, social, and ad formats that aligns with brand voice and business goals.
- Collaborate with product, design, and SEO teams to create optimized content strategies.
- Edit and proofread copy for grammar, tone, consistency, and accessibility.
- Conduct audience research, develop personas, and implement messaging frameworks.
- Perform A/B testing on copy and iterate based on performance metrics.
- Ensure all content adheres to brand guidelines and legal/compliance standards.
- Manage multiple projects with tight deadlines and produce high-quality deliverables.
- Monitor content performance using analytics and provide actionable insights.
Qualification
- Bachelor’s degree in Marketing, Communications, Journalism, or related field (or equivalent experience).
- 5+ years of professional copywriting experience, ideally in B2B/B2C marketing.
- Excellent writing, editing, and proofreading skills with a strong portfolio.
- Solid understanding of SEO, keyword research, and content strategy.
- Ability to adapt voice across industries and target audiences.
- Experience with content management systems (CMS) and basic HTML/CSS.
- Strong collaboration, project management, and time-management skills.
- Portfolio demonstrating high-converting copy across multiple channels.