Job description
We are seeking a results-driven Senior Copywriter to join LuminaForge Marketingâs NYC creative team. Youâll craft clear, persuasive copy that speaks to audiences across digital channels, from hero pages to emails and paid ads. This is an opportunity to influence brand voice, accelerate conversion, and collaborate with performance marketers, designers, and product managers.
At LuminaForge, youâll enjoy a culture of curiosity, continuous learning, and impact. If you love shaping messages that resonate and convert, weâd like to hear from you.
What youâll do and achieve:
Responsibility
- Develop and own high-quality, conversion-focused copy across web pages, landing pages, emails, ads, social, and product messaging.
- Collaborate with product, design, and SEO teams to define and refine brand voice and messaging.
- Perform audience research, keyword discovery, and competitive analysis to enhance messaging strategy.
- Edit and optimize copy for clarity, readability, accessibility, and tone consistency.
- Plan and execute A/B tests on headlines, CTAs, and content variants to maximize performance.
- Mentor junior writers, provide feedback, and help establish editorial standards and style guides.
- Manage multiple projects with tight deadlines while maintaining accuracy and quality.
Qualification
- 5+ years of professional copywriting experience, with a strong portfolio across B2B and B2C channels.
- Excellent writing, editing, storytelling, and ability to adapt tone to different brands.
- Strong understanding of SEO, keyword research, and content strategy.
- Experience with content management systems (WordPress) and basic HTML; comfort with analytics tools.
- Proven ability to write persuasive, conversion-focused copy for landing pages, emails, and ads.
- Collaborative mindset with excellent communication and project management skills.
- Bachelorâs degree in Marketing, Communications, English, or a related field.
- Portfolio (8-12 samples) demonstrating versatility and impact.