Job description
At Lumina Forge Creative, we empower brands to connect, convert, and captivate audiences through premium copy that blends strategic insight with emotive storytelling. We are seeking a Senior Copywriter to lead high-impact content across web, email, landing pages, and campaigns. You will collaborate with product, design, and SEO to craft copy that improves engagement and conversion while maintaining brand voice.
What you’ll do — drive momentum across our content ecosystem with clarity, creativity, and data-driven rigor. You will own the narrative from concept to completion, ship high-quality work on tight timelines, and mentor teammates to raise overall quality and speed to market.
Why this matters — your words will influence customer perception, accelerate funnel performance, and help brands tell bolder stories that convert.
Responsibility
- Develop conversion-focused copy across websites, landing pages, emails, ads, and product messaging to drive engagement and revenue.
- Collaborate with product, design, SEO, and analytics teams to craft user-centered content that aligns with business goals.
- Own content strategy and editorial calendars, ensuring consistency and timely delivery across channels.
- Optimize copy using insights from A/B testing, analytics, and user feedback to improve conversion rates.
- Mentor and guide junior copywriters, establishing best practices and a scalable style guide that preserves brand voice.
- Conduct audience research, competitive analysis, and messaging workshops to refine positioning.
- Review and edit briefs, copy drafts, and final assets for clarity, grammar, and impact.
Qualification
- 5+ years of professional copywriting experience, including B2B/B2C, SaaS, or ecommerce in a fast-paced environment.
- Proven track record of writing high-converting web copy, landing pages, emails, and campaigns.
- Deep understanding of SEO fundamentals and keyword integration without sacrificing readability.
- Exceptional storytelling, voice, and editing skills with the ability to adapt to multiple brands.
- Experience with content strategy, editorial calendars, and project management across multiple stakeholders.
- Proficiency with CMS (WordPress, Contentful) and basic HTML/CSS for formatting and troubleshooting.
- Strong collaboration, communication, and time-management skills; comfortable leading cross-functional teams.
- Portfolio demonstrating measurable impact and a data-driven approach to copy optimization.