Job description
Join EMAPTA as a Senior Copywriter focused on Marketplaces, crafting high converting Amazon content that drives sales and elevates brand performance. This hybrid role is based in Ortigas with night shift hours and weekends off, offering Day 1 HMO and global exposure.
As a Senior Copywriter, you will partner with product teams, marketplace managers, and UX/design to create persuasive, SEO optimized copy across product titles, bullets, and descriptions. You will translate complex product information into consumer focused messaging that resonates with diverse audiences and aligns with brand voice. You will also monitor performance metrics, conduct on page optimization, and iterate content based on A/B test results and analytics.
Key responsibilities and growth opportunities require ownership of multiple product categories, collaboration with cross functional teams, and ongoing learning in ecommerce trends. EMAPTA provides a dynamic environment with opportunities to advance within a global organization.
Responsibility
- Develop high converting product content for Amazon and other marketplaces, including titles, bullets, descriptions and backend search terms
- Ensure content aligns with brand voice and SEO best practices
- Collaborate with product managers, designers and marketplace teams to optimize listings
- Perform keyword research and implement SEO improvements to increase visibility and sales
- Monitor content performance using analytics and iterate based on data, tests and hypotheses
- Maintain compliance with marketplace guidelines and content quality standards
- Lead content calendar and mentor junior copywriters as needed
Qualification
- Bachelor's degree in marketing, communications or related field
- 5+ years of professional copywriting experience, with a focus on ecommerce and marketplaces
- Proven ability to write high converting Amazon product titles, bullets and descriptions
- Strong SEO knowledge and keyword research experience
- Excellent written and verbal communication, with ability to adapt voice across categories
- Experience working in night shift and hybrid work model
- Portfolio of published product content and a reliable track record of driving results