Job description
NovaEdge Marketing is seeking a Senior Copywriter to join our New York, NY team. This role blends strategic storytelling with conversion-focused writing to drive demand for SaaS and B2B solutions. You will craft premium copy for websites, landing pages, product pages, emails, ads, and long-form content, while maintaining brand voice and style.
If you are a data-driven wordsmith who thrives in a fast-paced, collaborative environment, this is your chance to impact high-growth campaigns and mentor junior writers.
Responsibility
- Write high-converting copy for landing pages, websites, product pages, emails, ads, and social media that aligns with brand voice and messaging frameworks.
- Collaborate with Product Marketing, Design, and Growth teams to translate complex product concepts into clear, customer-centric messages.
- Drive SEO-optimized content, perform keyword research, and integrate best practices into copy.
- Lead brainstorming sessions, develop creative briefs, and supervise junior writers to ensure consistent quality.
- Conduct audience research, analyze performance data, and iterate copy to improve conversions and engagement.
- A/B test headlines, CTAs, and value propositions; report findings to stakeholders and implement improvements.
- Ensure copy adheres to accessibility, legal, and brand guidelines across channels.
Qualification
- 5+ years of professional copywriting experience, preferably in SaaS or B2B tech
- Strong portfolio of high-conversion copy across websites, landing pages, emails, and ads
- Excellent writing, editing, and storytelling with an eye for detail
- Experience with SEO, keyword research, and content strategy
- Proficiency with CMS and marketing tech (WordPress, HubSpot, Marketo, Salesforce) and ability to work with design and product teams
- Bachelor's degree in English, Communications, Marketing, or a related field
- Strong time management, collaboration, and ability to manage multiple projects simultaneously