Job description
Brightline Creative Partners is seeking a Senior Copywriter who blends strategic thinking with high-velocity writing. This role shapes brand narratives, drives conversions, and crafts compelling content for tech and SaaS products. You will partner with product, design, and growth teams to deliver messaging that resonates with target audiences and supports demand generation.
What you’ll do: develop persuasive website copy, landing pages, emails, ads, and social content; own the brand voice and maintain consistency; collaborate with product, design, and growth to align messaging with product goals; conduct audience and keyword research; optimize copy through testing and iteration; edit and mentor junior writers; manage multiple projects and editorial calendars; analyze performance and translate insights into copy improvements.
Responsibility
- Lead the creation of persuasive copy across websites, landing pages, emails, ads, and social content while aligning with brand voice and conversion goals.
- Collaborate with product, design, and growth teams to develop messaging frameworks, value propositions, and style guidelines.
- Own and evolve the brand voice and tone across all channels and regions for consistency.
- Conduct audience research, keyword discovery, and UI copy testing; apply insights to optimize performance.
- Edit and mentor junior writers; provide clear editorial direction and feedback.
- Manage multiple projects with tight deadlines; oversee content calendars and production workflows.
- Analyze campaign results, iterate copy based on data, and translate insights into new formats and tests.
Qualification
- 5+ years of copywriting experience, preferably in tech or SaaS; B2B experience a plus.
- Exceptional writing, editing, storytelling, and research skills with a portfolio across formats.
- Strong understanding of SEO best practices, keyword strategy, and content optimization.
- Experience with content strategy, editorial calendars, and developing brand voice.
- Familiarity with CMS (WordPress) and marketing tools (HubSpot, Salesforce) is a plus.
- Collaborative communication and ability to work cross-functionally in a fast-paced environment.
- Bachelor's degree in Marketing, Communications, Journalism, or related field; portfolio required.