Job description
Join Nova Digital Solutions as a Senior Digital Marketing Manager in New York. This role leads data-driven marketing programs across paid, owned, and earned channels to drive demand and revenue growth for diverse brands.
You will own strategy, planning, and optimization across PPC, SEO, social media, email, and content, collaborating with creative, product, and analytics teams to deliver measurable ROI.
We offer a premium environment, competitive compensation, and opportunities to scale large campaigns across multiple verticals with a focus on professional growth and work-life balance.
Responsibility
- Develop and execute a cohesive multi-channel digital marketing strategy aligned with business goals.
- Manage and optimize paid media campaigns (Google Ads, Microsoft Ads, social) with clear ROI targets and budgets.
- Lead search engine optimization and content marketing initiatives to grow organic visibility and traffic.
- Oversee email marketing and automation programs to nurture leads and accelerate conversions.
- Plan and implement social media campaigns, community engagement, and influencer partnerships where applicable.
- Analyze performance using GA4, Looker Studio, and attribution models; provide actionable insights and dashboards.
- Run A/B testing and conversion rate optimization to improve funnel efficiency.
- Coach and collaborate with cross-functional teams and external agencies to deliver high-impact results.
Qualification
- Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
- 5+ years of digital marketing experience with a track record of leading campaigns that drive growth.
- Proficiency with Google Ads, Microsoft Advertising, Facebook/Instagram, LinkedIn Ads, and programmatic platforms.
- Strong SEO expertise with experience using SEM tools (SEMrush, Ahrefs, Moz) and Google Search Console.
- Demonstrated analytics proficiency (GA4, Looker Studio) and data-driven decision-making.
- Experience with marketing automation and CRM platforms such as HubSpot, Marketo, or Salesforce Marketing Cloud.
- Excellent written and verbal communication, project management, and cross-functional collaboration skills.
- Ability to thrive in a fast-paced environment and manage multiple priorities with composure.