Job description
Join Lumina Growth Labs, a fast-growing digital marketing agency focused on data-driven strategies that move real business metrics. We’re seeking a Senior Digital Marketing Manager who can own multi-channel campaigns, mentor a growing team, and partner with product and sales to accelerate pipeline.
In this role, you will oversee strategy, execution, and optimization across SEO, SEM, paid social, email, and content marketing. You’ll translate business goals into measurable plans, build robust reporting, and ensure campaigns scale with quality leads and revenue impact.
What you’ll do:
- Define and own multi-channel marketing strategy and budget planning to achieve quarterly targets.
- Plan and manage campaigns from concept to execution across SEO, paid search, social, email, and content.
- Monitor performance with dashboards and analytics; run rigorous A/B tests and CRO experiments to improve ROI.
- Lead, mentor, and grow a high-performing team of marketers and collaborate with product, design, and sales.
- Manage vendor relationships and media buys, negotiating favorable terms and ensuring quality placements.
- Own landing page optimization and conversion rate improvements across funnels.
- Provide clear reporting to leadership with actionable insights and roadmaps.
Responsibility
- Develop and execute multi-channel digital marketing strategies to generate qualified leads and drive revenue growth.
- Lead the planning, execution, and optimization of campaigns across SEO, SEM, paid social, email, and content.
- Build and maintain dashboards and reporting to measure ROI and inform strategic decisions.
- Mentor and manage a team of marketing specialists, fostering a culture of experimentation and growth.
- Oversee budget allocation, vendor relationships, and media buying to maximize impact.
- Lead landing page and funnel optimization, conducting A/B tests and CRO experiments.
- Collaborate with product, design, and sales to ensure alignment with business goals.
Qualification
- 5+ years of digital marketing experience with proven leadership and impact on growth.
- Track record of delivering ROI across multiple channels (SEO, SEM, paid social, email, content).
- Expertise in Google Ads, Meta Ads, SEO best practices, and content marketing.
- Strong analytics proficiency (GA4, Looker/Tableau, dashboards) and data-driven decision making.
- Experience with marketing automation platforms (HubSpot, Marketo) and CRM integration.
- Excellent communication, project management, and cross-functional collaboration skills.
- Bachelor's degree in Marketing, Business, or related field; MBA preferred.
- Familiarity with the NYC market and a passion for building brands in a fast-paced environment.