Job description
Join a fast-growing digital marketing agency in the heart of San Francisco. We're seeking a data-driven Senior Digital Marketing Manager to own strategy, execution, and optimization across paid, organic, and content channels.
In this role, you will partner with product, design, and sales to drive pipeline, brand awareness, and customer engagement. You'll shape strategies, manage budgets, and mentor a small team to deliver measurable results.
Responsibility
- Lead the development and execution of integrated digital marketing strategies across paid search, social, display, email, and SEO.
- Own budget planning, allocation, and optimization to maximize ROAS and revenue pipeline.
- Drive SEO strategy, content planning, and technical enhancements to boost organic visibility.
- Manage and mentor a small in-house team and external partners (agencies, freelancers).
- Design and implement conversion rate optimization programs, including A/B/n testing and landing page experiments.
- Analyze performance with dashboards, insights, and monthly reports for stakeholders.
- Collaborate with product, design, and sales to align campaigns with product launches and GTM initiatives.
Qualification
- Bachelor's degree in Marketing, Communications, Business, or related field; 5+ years of digital marketing experience.
- Proven track record across paid search (Google Ads), paid social, SEO, content marketing, and email.
- Strong proficiency with GA4, Google Tag Manager, Google Ads, BI tools, and SEO tools (SEMrush, Ahrefs).
- Experience with marketing automation and CRM platforms (HubSpot, Salesforce).
- Excellent analytical, communication, and project management skills; data-driven decision making.
- Ability to work cross-functionally in a fast-paced, remote-friendly environment.