Job description
NovaPixel Digital is a premium, growth-focused marketing partner helping brands accelerate demand and optimize ROI through data-driven strategies.
We are seeking a Senior Digital Marketing Manager to own end-to-end campaigns across SEO, paid media, content, email, and social channels. You will lead a small team, collaborate with product and analytics, and translate insights into scalable growth.
In this role you will build and optimize omnichannel strategies, manage budgets, implement testing frameworks, and report performance to executives with actionable recommendations. If you thrive in a fast-paced environment, love experimentation, and want to shape growth for innovative brands, this is the role for you.
Responsibility
- Develop and execute integrated multi-channel digital marketing campaigns across SEO, paid media, content, social, and email.
- Own budget planning, forecasting, and ROAS optimization to maximize marketing impact.
- Lead the creation of compelling content and landing pages aligned with brand voice and conversion goals.
- Collaborate with product, design, and analytics teams to define growth experiments and optimization roadmaps.
- Implement and manage measurement frameworks using GA4, Google Ads, Search Console, and CRM data.
- Mentor and manage a small team of marketers, ensuring clear objectives, performance reviews, and professional development.
- Report clearly to executive stakeholders with dashboards, insights, and actionable recommendations.
Qualification
- Bachelor's degree in marketing, business, or related field; MBA or advanced analytics degree preferred.
- 5+ years of hands-on digital marketing experience with proven success across SEO, PPC, email, and social.
- Strong proficiency in Google Analytics 4, Google Ads, Search Console, and attribution models.
- Experience with marketing automation platforms (HubSpot, Marketo, or similar) and CRM systems.
- Excellent written and verbal communication and ability to present complex data to non-technical stakeholders.
- Demonstrated project management skills and the ability to lead cross-functional teams in a fast-paced environment.
- Data-driven mindset with strong testing and optimization discipline.