Job description
BrightPath Digital is seeking a results-driven Senior Digital Marketing Manager to lead our growth initiatives in the B2B SaaS space. You will own multi-channel campaigns, optimize conversion funnels, and collaborate with product, design, and sales to accelerate customer acquisition and retention. This role blends strategic planning with hands-on execution and data-driven optimization in a fast-paced, collaborative environment.
What you will achieve is measurable: stronger brand presence, higher quality leads, increased MQL-to-SQL conversion, and predictable revenue growth. We offer a competitive compensation package, hybrid work, and opportunities for professional growth.
Responsibility
- Lead and optimize multi-channel digital campaigns across SEO, SEM, paid social, display, email, and content marketing to generate qualified pipeline.
- Develop and own the digital marketing strategy and annual plan aligned with business goals and product launches.
- Analyze performance across channels, define key metrics, and deliver actionable insights with weekly and monthly reporting.
- Collaborate with product, design, and sales to craft compelling messaging, optimize conversion funnels, and improve website performance.
- Manage demand generation programs, nurture campaigns, and marketing automation workflows using tools like HubSpot, Marketo, or Pardot.
- Own budget management, forecasting, and ROI analysis to ensure scalable growth while maintaining brand integrity.
Qualification
- Bachelor's degree in Marketing, Communications, or a related field; MBA a plus.
- 5+ years of digital marketing experience, preferably in B2B SaaS or technology.
- Proven expertise in SEO, SEM, social advertising, email marketing, and analytics.
- Experience with marketing automation platforms (HubSpot, Marketo, Pardot) and CRM integration.
- Strong data analysis skills with proficiency in Google Analytics 4, GA dashboards, and data visualization tools.
- Excellent communication, project management, and cross-functional collaboration abilities.
- Track record of driving pipeline, demand generation, and revenue growth with a customer-centric approach.