Job description
Join Pulse Digital Marketing, a fast-growing agency helping brands scale through data-driven strategies. We’re looking for a Senior Digital Marketing Manager to lead multi-channel campaigns, optimize performance, and mentor a talented team.
In this role, you’ll own strategy, planning, and execution across SEO, SEM, social, email, and content marketing, with a focus on measurable ROI and client outcomes.
What you’ll do: develop integrated campaigns, analyze data, drive optimization, and collaborate with creative and product teams to achieve ambitious targets.
Responsibility
- Develop and own multi-channel digital marketing strategies aligned with business goals.
- Lead planning, execution, and optimization of SEO, PPC, social media, email, and content campaigns.
- Set clear KPIs, monitor performance, and deliver actionable insights to clients and stakeholders.
- Oversee budget management, bidding strategies, and vendor relationships to maximize ROI.
- Mentor a team of analysts and specialists, fostering a data-driven culture.
- Collaborate with product and creative teams to optimize landing pages and conversion paths.
- Prepare compelling reports and present results to clients and executives.
Qualification
- 5+ years of experience in digital marketing with a track record of driving measurable growth.
- Strong proficiency in SEO, SEM, social media advertising, and email marketing.
- Hands-on experience with Google Ads, Google Analytics 4, Google Search Console, and marketing automation tools.
- Excellent analytical and data storytelling skills; proficient with Excel/Sheets and data visualization.
- Experience managing budgets, forecasts, and cross-functional teams.
- Ability to translate business goals into high-performing campaigns and experiments.
- Excellent communication, collaboration, and project management abilities.
- Bachelor's degree in Marketing, Business, or a related field; MBA a plus.