Job description
Join BrightWave Media, a data-driven digital marketing partner based in New York City. We craft measurable campaigns that accelerate growth for B2B and B2C brands using a balanced mix of SEO, paid media, content, and email. This is a senior, strategic role designed for a hands-on leader who thrives in a fast-paced agency environment.
As our Senior Digital Marketing Manager, you will own the end-to-end strategy, execution, and optimization of multi-channel campaigns that generate demand, nurture leads, and maximize ROI. You will collaborate with product, creative, and analytics teams to deliver compelling messaging and measurable results.
Responsibility
- Lead development and execution of integrated digital marketing strategies across SEO, SEM, social, email, and content to drive pipeline and revenue.
- Own budget planning, bidding strategies, and ROI optimization across channels, continuously improving performance.
- Design and manage demand generation programs, lead nurturing, and lifecycle marketing aligned with sales SLAs.
- Collaborate with product, design, and analytics teams to craft compelling messaging, creative assets, and landing experiences.
- Develop dashboards and reports; translate data into actionable insights and executive-ready recommendations.
- Mentor and manage a small team of marketers and contractors; establish scalable processes and best practices.
- Ensure brand consistency, data privacy compliance, and adherence to performance marketing ethics across channels.
Qualification
- Bachelor's degree in Marketing, Communications, or a related field; MBA or relevant advanced degree preferred.
- 5+ years of digital marketing experience with demonstrated leadership and multi-channel program management.
- Deep expertise across SEO, SEM, social media advertising, email marketing, content marketing, and analytics (GA4); proven ROI focus.
- Proficiency with marketing automation platforms (HubSpot, Marketo) and ad platforms (Google Ads, Meta/LinkedIn).
- Strong analytical skills, with the ability to translate data into insights and strategic recommendations.
- Excellent communication, collaboration, and project management capabilities; comfortable working cross-functionally.
- Experience managing budgets, vendors or agencies, and working in a fast-paced environment with tight deadlines.
- Bonus: SQL knowledge or data visualization experience; familiarity with experimentation frameworks.