Job description
NovaCart is seeking a strategic, data-driven Senior E-commerce Growth Manager to spearhead multi-channel growth initiatives in the New York area. You will own growth levers across direct-to-consumer, marketplaces, and paid channels, translating insights into revenue, customer value, and long-term brand equity.
As a senior partner to marketing, product, and merchandising, you will design scalable experiments, optimize funnel performance, and lead a cross-functional team to achieve aggressive targets with a bias for action.
Responsibility
- Develop and execute a comprehensive growth strategy across D2C, marketplaces, and international channels to maximize revenue, margin, and customer lifetime value.
- Lead multi-channel acquisition, activation, retention, and re-engagement programs with a test-and-learn approach.
- Own analytics and measurement frameworks: define KPIs, build dashboards, and report ROI of all growth initiatives.
- Oversee SEO, SEM, paid social, email, and affiliate campaigns with a hands-on, data-driven mindset.
- Collaborate with product, UX, merchandising, and engineering to optimize the checkout flow and site performance.
- Manage budget, vendor relationships, and cross-functional teams to deliver scalable growth programs.
- Foster a culture of experimentation, rapid iteration, and continuous optimization across all channels.
Qualification
- Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
- 7+ years of e-commerce growth or performance marketing experience, preferably with D2C and marketplace brands.
- Proven track record delivering double-digit revenue growth and improved conversion rates.
- Strong analytical skills with proficiency in SQL, Excel, and data visualization tools; experience with Google Analytics 4, GA4, Tableau/Power BI.
- Hands-on experience with Shopify, Shopify Plus, Magento, or similar platforms.
- Excellent cross-functional leadership and communication skills; ability to influence without authority.
- Familiarity with CRO, UX optimization, SEO, SEM, email marketing, and paid social campaigns.
- Ability to thrive in a fast-paced, collaborative, metric-driven environment and manage budgets effectively.