Job description
We are seeking a highly motivated Senior E-commerce Manager to accelerate growth across our online channels in Germany and beyond. You will own the end-to-end e-commerce strategy, optimize conversion and customer lifetime value, and collaborate with marketing, product, and logistics teams to deliver an exceptional shopping experience.
In this role you will shape the customer journey from discovery to purchase and post-purchase retention. You will work closely with merchandising, content, paid media, and operations teams to ensure a seamless, profitable omnichannel experience.
Responsibility
- Define and execute the omnichannel e-commerce strategy across the DACH region.
- Own the P&L for online channels, including revenue targets, profitability, and budget management.
- Lead on-site merchandising, product categorization, and content optimization to maximize conversion.
- Collaborate with marketing on paid media, SEO, email, and social to drive traffic and retention.
- Partner with product and ops to optimize checkout flow and order fulfillment.
- Implement data-driven experiments using A/B testing and analytics dashboards.
- Own marketplace partnerships and marketplace integrations (Amazon, Zalando, etc.).
- Lead and mentor a growing e-commerce team and manage external agencies.
Qualification
- 5+ years of hands-on e-commerce experience in a high-growth environment, preferably in fashion/home/tech.
- Proven track record of increasing revenue and improving conversion rate.
- Strong understanding of Shopify, Magento, or other major e-commerce platforms.
- Experience with analytics tools (Google Analytics 4, Looker, Tableau) and A/B testing.
- Data-driven mindset with excellent problem-solving skills.
- Excellent cross-functional collaboration and communication in English; German language is a plus.
- Bachelor's degree in Business, Marketing, or a related field.
- Ability to manage multiple stakeholders and prioritize effectively.