Job description
Join Aurora Atelier, a premium fashion house redefining modern luxury with timeless silhouettes. We are seeking a Senior Fashion Brand Marketing Manager to lead brand storytelling, campaigns, and partnerships in New York. This role blends strategic thinking, creative leadership, and data-driven execution to elevate brand equity and accelerate growth. You will collaborate with design, e-commerce, PR, and merchandising to deliver cohesive experiences across channels.
Responsibility
- Develop and own the brand marketing strategy across campaigns, content, and partnerships that align with business goals and product launches.
- Lead cross-functional teams (Design, E-commerce, PR, Merchandising) to deliver cohesive brand narratives across all touchpoints.
- Plan and execute multi-channel campaigns (digital, social, email, influencer) with clear KPIs and ROI targets.
- Oversee content calendar, editorial direction, visual assets, and brand voice to ensure consistent storytelling.
- Manage budgets, optimize media mix, and track performance using analytics to maximize revenue and brand equity.
- Source and nurture retailer and influencer partnerships; coordinate events, pop-ups, and showroom activations in NYC.
- Monitor fashion trends and consumer insights to inform positioning, product storytelling, and go-to-market strategies.
Qualification
- Minimum 5 years of experience in fashion brand marketing, with a strong portfolio of successful campaigns.
- Proven experience leading cross-functional teams and delivering multi-channel marketing programs.
- Exceptional copywriting and storytelling skills; ability to translate design and product into compelling narratives.
- Strong proficiency with digital marketing tools, CRM (e.g., Salesforce or HubSpot), and analytics (GA4, Tableau).
- Deep knowledge of fashion media, influencers, partnerships, and NYC market dynamics.
- Bachelor’s degree in Marketing, Communications, Fashion, or a related field.
- Excellent communication, collaboration, and project management abilities; willing to travel as needed.