Job description
NovaStyle Collective is seeking a Senior Fashion Content Designer to craft editorial and product storytelling for our premium fashion brand. Based in New York City, this role blends fashion sensibility with strategic content planning to elevate brand voice, engage audiences, and boost conversion across our website, campaigns, and social channels.
As a centerpiece of the marketing team, you will translate trends, materials, and craftsmanship into compelling narratives that resonate with a discerning audience.
Responsibility
- Lead the development of editorial narratives and product storytelling across the website, email campaigns, and social channels.
- Write and edit compelling product descriptions, feature stories, and campaign copy in alignment with the brand voice.
- Collaborate with Design, Product, and Marketing to create cohesive visuals and messaging that drive engagement and conversions.
- Optimize content for SEO, accessibility, and performance; coordinate with analytics to iterate on content effectiveness.
- Own the content calendar, manage timelines, and coordinate with freelancers and agencies as needed.
- Mentor junior writers and maintain brand guidelines, tone, and style across all channels.
- Contribute to seasonal content planning and trend forecasting to keep the brand ahead of the curve.
Qualification
- Bachelor's degree in Fashion, Marketing, Communications, or a related field.
- 5+ years of experience in fashion content, editorial, or creative marketing.
- Exceptional writing, editing, and storytelling abilities with a strong portfolio.
- Deep understanding of fashion industry trends; experience with luxury or premium brands is a plus.
- Proficiency with CMS platforms and a familiarity with basic HTML/CSS; ability to adapt templates and workflows.
- Solid SEO knowledge and experience analyzing content performance using analytics tools.
- Excellent project management, organization, and collaboration skills; ability to manage multiple projects with tight deadlines.
- Based in New York City or willing to work on-site; strong communication and cross-functional collaboration skills.