Job description
Join Astra & Co. Fashion, a fast-growing brand redefining modern style. We are seeking a Senior Fashion Marketing & Content Manager to lead brand storytelling, digital campaigns, and product launches across channels. Based in New York, this role blends strategic leadership with data-driven execution to grow brand equity and revenue.
In this role, you will shape the voice of the brand, orchestrate multi-channel campaigns, and collaborate with product, design, and e-commerce teams to deliver premium experiences that convert.
Responsibility
- Lead the development and execution of integrated marketing strategies across brand marketing, digital, social, email, and influencer partnerships.
- Oversee content calendar, photo and video shoots, and product storytelling from concept through publish.
- Collaborate with design, merchandising, and e-commerce teams to optimize conversion, grow AOV, and maintain brand consistency.
- Manage budgets, timelines, and ROI measurement; analyze campaign performance and iterate to improve results.
- Build and maintain influencer relationships and PR initiatives to amplify brand reach.
- Drive SEO, content optimization, and performance marketing across fashion blogs, category pages, and landing pages.
- Lead a small team of coordinators; mentor junior marketers and foster a high-performance culture.
Qualification
- Bachelor’s degree in Marketing, Communications, Fashion Merchandising, or a related field.
- 5+ years of experience in fashion marketing, brand storytelling, or multi-channel campaigns.
- Proven track record of launching successful campaigns that drive engagement and e-commerce growth.
- Strong understanding of social media platforms, analytics tools, and SEO best practices.
- Excellent written and verbal communication with storytelling ability and creative collaboration skills.
- Experience managing budgets, vendor relations, and shoot production including styling and sourcing.
- Proficiency in common design/video tools (e.g., Photoshop/Illustrator; basic video editing) and analytics platforms.