Job description
Join Lustre Atelier, a premium fashion brand blending timeless elegance with modern design. We are seeking a results-driven Senior Fashion Marketing Specialist to lead brand storytelling, digital campaigns, and cross-channel launches in a fast-paced NYC environment.
In this role you will collaborate with design, ecommerce, and PR to elevate the brand across social, content, and performance marketing channels.
Responsibility
- Develop and execute integrated marketing campaigns that elevate brand awareness and drive revenue in fashion retail.
- Lead content strategy for product launches, lookbooks, and season storytelling across channels.
- Manage social media calendars, influencer partnerships, and paid media optimization.
- Analyze performance data and translate insights into action to improve CAC, LTV, and ROAS.
- Collaborate with design and ecommerce teams to optimize product pages, visuals, and messaging.
- Plan and oversee fashion events, pop-ups, and showroom experiences in NYC.
- Maintain brand consistency and quality across all touchpoints.
Qualification
- Bachelor's degree in Marketing, Communications, Fashion Merchandising or related field.
- 5+ years in fashion marketing, brand management, or digital strategy.
- Proven track record with social media growth, content campaigns, and fashion product launches.
- Experience with analytics tools (Google Analytics, GA4, Meta Ads Manager) and A/B testing.
- Strong copywriting and visual storytelling skills; proficiency in Adobe Creative Suite or Figma.
- Excellent project management, collaboration, and communication abilities.
- Knowledge of fashion industry trends and NYC market.