Job description
NovaPulse Marketing is seeking a dataâdriven Senior Growth Marketing Manager to join our fastâgrowing team in San Francisco. You will own multiâchannel campaigns that acquire, engage, and retain B2B technology customers.
We value experimentation, curiosity, and collaboration. Youâll work crossâfunctionally with product, design, and sales to craft scalable growth initiatives that align with our business objectives.
In this role, youâll shape strategy, mentor teammates, and relentlessly optimize the funnelâfrom awareness to retentionâdriving meaningful impact for our clients and the company.
Responsibility
- Lead the end-to-end development and optimization of multiâchannel growth campaigns (Paid Search, Social, Email, SEO, Content) with measurable ROI.
- Define and own the growth roadmap, KPIs, and budget allocation to maximize CAC-LTV efficiency.
- Build, test, and iterate experiments across funnels, landing pages, and messaging to improve conversion rates.
- Collaborate with Product and Design to launch product-led growth initiatives and improve onboarding.
- Analyze data and create dashboards (GA4, SQL or BI tools) to inform strategy and reporting for leadership.
- Lead, mentor, and develop a high-performing marketing team and cross-functional partners.
- Coordinate with Sales and Customer Success to drive lifecycle marketing and customer advocacy.
Qualification
- Bachelorâs degree in Marketing, Business, or a related field (MBA preferred).
- 5+ years in growth/ demand generation or performance marketing within B2B tech.
- Proven track record managing paid media, SEO/Content, email, and lifecycle campaigns with measurable results.
- Strong analytical skills with experience using GA4, SQL basics, dashboards, and experimentation frameworks.
- Hands-on experience with marketing technology stacks (CRM, MAPs, attribution, automation).
- Excellent written and verbal communication, collaboration, and project management.
- Ability to thrive in a fast-paced environment and distill data into actionable insights.