Job description
NovaPulse Marketing is seeking a strategic and hands-on Senior Marketing Manager to join our fast-growing team in Austin. You will own multi-channel campaigns, shape our brand voice, and accelerate demand generation to drive revenue. This role blends creative leadership with data-driven execution in a collaborative environment.
Responsibility
- Lead planning and execution of multi-channel marketing campaigns across digital, content, events, and social media to generate pipeline.
- Define positioning, messaging, and ICP; collaborate with product, sales, and design to ensure coherent GTM strategies.
- Own demand generation strategy, lead nurturing, and funnel optimization to maximize MQL-to-SQL conversion.
- Analyze performance metrics, establish ROI targets, and provide actionable insights to stakeholders.
- Manage budgets, negotiate with vendors, and lead cross-functional marketing teams.
- Oversee content strategy including blog, webinars, social, email, and SEO initiatives to support brand and demand goals.
- Collaborate with sales enablement and customer success to drive lifecycle marketing and renewals with measurable impact.
Qualification
- Minimum 5 years of B2B marketing experience in SaaS or technology.
- Proven track record in demand generation, lead nurturing, attribution, and pipeline impact.
- Strong expertise in SEO, SEM, content marketing, email marketing, and marketing automation (HubSpot, Marketo, or equivalent).
- Data-driven with proficiency in marketing analytics tools (GA4, CRM dashboards, attribution models).
- Excellent communication, collaboration, and project management skills; able to lead without formal authority when needed.
- Bachelor's degree in Marketing, Business, or related field; MBA or advanced degree preferred.
- Ability to manage budgets, vendor relationships, and cross-functional teams in a fast-paced environment.