Senior Marketing Manager

Lumina Brands is a premium, data-driven marketing agency helping tech startups scale. Based in New York City, we offer a hybrid work model, competitive compensation, and a culture that rewards curiosity and results.

As a Senior Marketing Manager, you will own the end-to-end marketing strategy—from demand generation to brand storytelling—across digital channels and high-intent campaigns. You’ll partner with product, design, and analytics to deliver measurable growth and a standout customer experience.

What you’ll get to do

• Own the planning, execution, and optimization of integrated marketing campaigns across digital channels (SEO, paid search, social, email, content).
• Define and manage the annual marketing strategy and budget with a data-driven ROI focus.
• Collaborate with product, design, and analytics to optimize the customer journey and funnel conversions.
• Lead and mentor a small marketing team; recruit and onboard new specialists as needed.
• Develop compelling messaging, maintain brand voice, and oversee content calendar and editorial guidelines.
• Analyze performance metrics, generate actionable insights, and report to executive leadership.
• Oversee relationships with agencies and vendors, ensuring campaigns stay on time and within budget.

Perks include competitive compensation, medical and dental, 401(k) with match, stock options, flexible schedule, generous professional development stipend, and commuter benefits.