Job description
Join NovaPulse Marketing, a premium full-service agency focused on B2B SaaS growth. We are seeking a Senior Marketing Manager to own multichannel campaigns, from strategy to execution, in New York City. You will drive demand, optimize funnel conversion, and partner with product, sales, and creative teams to deliver high impact initiatives that accelerate revenue growth.
What you will get: competitive salary, strong benefits, hybrid work model, and a collaborative environment that rewards curiosity, data insight, and results.
Responsibility
- Develop and lead multichannel marketing campaigns that drive pipeline across paid, organic, email, social, and events.
- Define and own the go to market strategy for target segments.
- Collaborate with Product, Sales, and Creative to craft messaging and assets that resonate with buyers.
- Manage marketing automation flows, lead scoring, and CRM integration to optimize nurture programs.
- Analyze campaign performance, attribution, and ROI; report insights to leadership and iterate quickly.
- Oversee budget, media planning, vendor relations, and agency partnerships to maximize impact.
- Lead measurement and analytics to refine strategies and demonstrate value to stakeholders.
Qualification
- Bachelorâs degree in Marketing, Business, or a related field.
- 5+ years of marketing experience in B2B SaaS or technology sectors.
- Proven track record with multichannel demand generation and campaign management.
- Expertise with marketing automation and CRM platforms (HubSpot, Marketo, Salesforce).
- Strong analytical skills and data-driven decisionâmaking.
- Excellent communication, leadership, and crossâfunctional collaboration.
- Ability to thrive in a fastâpaced, deadlineâdriven environment.