Job description
NorthBridge Marketing Solutions is seeking a Senior Marketing Manager to lead growth initiatives for a portfolio of innovative brands. Based in Austin, TX, this role blends strategy with hands-on execution across demand generation, digital marketing, and content. You will partner with product, sales, design, and analytics to drive measurable results, optimize the customer journey, and elevate brand storytelling.
Key opportunities include owning multi-channel campaigns, shaping go-to-market strategies, and building a data-driven culture that delivers strong ROI.
Responsibility
- Lead the planning, execution, and optimization of multi-channel marketing campaigns (email, social, paid media, content) to drive pipeline and revenue.
- Collaborate with product, sales, and design teams to define go-to-market strategies and launch plans for new products and features.
- Own demand generation metrics, funnel performance, and attribution modeling to identify growth opportunities.
- Manage budget, vendor relationships, and performance dashboards; ensure campaigns stay on time and on target.
- Oversee marketing automation and CRM usage, testing, and lead scoring to optimize customer journeys.
- Develop and maintain a compelling content calendar; supervise content creation across blogs, webinars, and social channels.
- Mentor junior team members, promote a data-driven culture, and continuously improve marketing processes.
Qualification
- Bachelor’s degree in Marketing, Business, or a related field; MBA or equivalent experience preferred.
- 5+ years of B2B/B2C marketing experience with at least 3 years in a leadership or manager role.
- Strong analytical skills with proficiency in analytics platforms (Google Analytics, Tableau/Power BI) and attribution.
- Proven track record delivering multi-channel campaigns that generate measurable pipeline and revenue growth.
- Excellent written and verbal communication; adept at cross-functional collaboration and project management.
- Experience with marketing automation platforms and CRMs (e.g., HubSpot, Marketo, Salesforce) and A/B testing.
- Ability to translate strategy into executable campaigns and manage multiple projects simultaneously.
- Portfolio or case studies demonstrating results and impact.