Job description
NovaNova Marketing is a premier full‑service agency delivering transformative campaigns for technology and consumer brands. We’re seeking a data‑driven, strategic Senior Marketing Manager to design multi‑channel strategies, optimize performance, and lead a growing team.
In this role, you’ll partner with product, sales and creative to craft compelling narratives, define go‑to‑market plans, and drive measurable outcomes. You’ll own budgets, set ambitious targets, and mentor a high‑performing team of marketers.
What you’ll get: a collaborative culture, ongoing learning opportunities, competitive compensation, and a path to leadership in a fast‑growing company.
Responsibility
- Develop and execute comprehensive multi‑channel marketing strategies (digital, social, content, email) that align with company objectives.
- Lead annual planning, budgeting, and campaign forecasting; optimize ROI through rigorous testing and analytics.
- Partner with product, sales and creative to craft compelling messaging and accurate ICPs.
- Oversee demand generation and lead‑nurture programs; implement and optimize marketing automation workflows.
- Analyze performance across channels using GA4, CRM data, and marketing dashboards; present actionable insights to leadership.
- Manage and mentor a growing marketing team; establish scalable processes and clear KPIs.
- Ensure brand consistency and regulatory compliance across all campaigns while maintaining agility in a fast‑paced environment.
Qualification
- Bachelor’s degree in Marketing, Business, or a related field; or equivalent practical experience.
- 5+ years of marketing experience, including 2+ years in a leadership or program‑management role.
- Proven track record running multi‑channel campaigns and demand‑generation programs that impact revenue.
- Hands‑on experience with marketing automation platforms (e.g., HubSpot, Marketo) and analytics tools (Google Analytics 4, CRM).
- Strong written and verbal communication, with the ability to tell data‑driven stories to cross‑functional stakeholders.
- Excellent project management, prioritization, and collaboration skills; comfortable operating in a fast‑paced, matrixed environment.
- Bonus: experience in B2B technology, SaaS, or digital services; familiarity with SQL is a plus.