Job description
Luminary Marketing Group is seeking a results-driven Senior Marketing Manager to lead multi-channel campaigns for B2B tech clients. This role blends strategy, creativity, and data to drive pipeline, brand growth, and customer engagement.
Based in New York City, you will partner with product, sales, and design to craft compelling narratives, manage budgets, and optimize performance across digital channels.
We offer a collaborative culture, competitive compensation, and clear opportunities for career advancement in a fast-growth environment.
Responsibility
- Develop and execute multi-channel marketing strategies to drive pipeline and brand awareness.
- Lead content marketing and SEO initiatives to improve organic traffic and lead quality.
- Plan and manage paid media campaigns (search, social, display) with a data-driven approach.
- Collaborate with product and sales to align messaging and go-to-market plans.
- Analyze performance metrics, generate insights, and present recommendations to executives.
- Manage budgets, timelines, and vendor relationships with a focus on ROI.
- Build and mentor a high-performing marketing team and cross-functional partners.
Qualification
- Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
- 5+ years of B2B marketing experience, ideally in tech or SaaS.
- Proven track record in demand generation, lead nurturing, and revenue attribution.
- Strong analytical skills and expertise with marketing analytics tools (GA4, CRM, marketing automation).
- Excellent written and verbal communication, storytelling, and presentation skills.
- Experience with marketing automation platforms (HubSpot, Marketo, or equivalent).
- Ability to manage multiple projects, priorities, and cross-functional teams in a fast-paced environment.