Job description
Join our fast-paced, data-driven marketing team as a Senior SEO Specialist in New York City. You will craft and execute scalable SEO strategies that drive organic growth for a diverse portfolio of brands. This role balances technical optimization, content alignment, and cross-functional collaboration to achieve sustainable SERP visibility. We champion experimentation, transparent reporting, and continuous learning in a hybrid work environment (on-site in NYC 2 days per week with flexibility to work remotely other days).
You will work closely with product, content, and development teams to implement best-in-class SEO practices across websites and apps. We offer competitive compensation, a strong benefits package, and clear opportunity for advancement.
Responsibility
- Develop and lead data-driven SEO strategies across technical, on-page, and content channels to drive sustainable organic growth.
- Execute comprehensive keyword research, map opportunities, and align content with user intent.
- Audit technical SEO aspects including site architecture, crawlability, indexing, schema markup, and page speed; prioritize fixes with engineering teams.
- Optimize on-page elements (titles, meta descriptions, headers, internal linking) and content to maximize relevance and conversion.
- Monitor performance using Google Analytics, Google Search Console, and SEO tools; report insights and actionable recommendations.
- Lead and execute strategic link-building campaigns while ensuring quality and relevance.
- Collaborate with product, marketing, and content teams to implement SEO-driven product launches and content calendars.
- Stay current on search engine algorithm updates and industry best practices; evangelize SEO across the organization.
Qualification
- 5+ years of hands-on SEO experience with a proven track record of improving organic visibility and traffic.
- Strong technical SEO knowledge: crawling, indexing, site architecture, schema markup, canonicalization, and performance optimization.
- Experience with major SEO tools (Google Analytics, Google Search Console, Ahrefs/SEMrush) and data-driven analysis.
- Proficiency with CMS platforms (WordPress, Shopify, Drupal) and basic HTML/CSS familiarity.
- Excellent analytical thinking and ability to conduct experiments, measure ROI, and present insights to stakeholders.
- Strong communication and cross-functional collaboration skills; ability to translate technical concepts for non-technical teammates.
- Bachelor’s degree in Marketing, Computer Science, or a related field; certifications such as Google Analytics IQ are a plus.