Job description
NorthPeak Digital is seeking a results-driven Senior SEO Specialist to lead our organic growth initiatives for a diverse client base. This role blends technical analysis, content strategy, and cross-functional collaboration to deliver measurable impact.
Ideal candidates are data-driven, curious, and excellent communicators who can translate complex SEO concepts into actionable tactics for stakeholders.
Responsibility
- Develop and execute comprehensive SEO strategies to improve organic visibility and ROI across multiple client verticals.
- Perform in-depth keyword research and topic clustering to inform content calendars and on-page optimization.
- Conduct technical SEO audits (site speed, crawlability, indexation, schema markup) and implement fixes with engineering teams.
- Optimize on-page elements (titles, meta descriptions, headers, internal linking) to maximize relevance and click-through.
- Plan and manage high-quality link-building campaigns, including outreach and partnerships.
- Monitor and analyze performance using GA4, Search Console, Log File Analysis, and SEO dashboards; report insights and actions to clients and stakeholders.
- Collaborate with content, product, and dev teams to ensure SEO considerations are integrated into product launches and content creation.
Qualification
- Bachelor's degree in Marketing, Computer Science, or related field (or equivalent practical experience).
- 5+ years of hands-on SEO experience with a proven track record of improving organic rankings and traffic.
- Strong technical SEO expertise: site architecture, crawl budgets, schema markup, canonicalization, and indexation.
- Demonstrated ability to lead cross-functional projects and communicate with non-technical stakeholders.
- Proficiency with SEO tools (Ahrefs, SEMrush/Moz, Screaming Frog) and analytics platforms (GA4, Google Search Console, Data Studio).
- Experience with content strategy and keyword/content clustering; ability to translate data into actionable recommendations.
- Detail-oriented, analytical, and capable of managing multiple client engagements with competing priorities.