Job description
NovaSphere Marketing is seeking a data-driven Senior SEO Specialist to lead organic growth for B2B and B2C brands. You will combine technical optimization, content strategy, and analytics to improve search visibility and ROI.
In this role, you will own SEO initiatives from audit to execution, collaborate with product and content teams, and translate performance data into actionable plans. If you thrive in a fast-paced, metrics-driven environment and have a passion for building scalable SEO programs, we want to hear from you.
Responsibility
- Conduct comprehensive site audits, identify technical issues, and implement fixes to improve crawlability and indexation.
- Develop and execute on-page and off-page SEO strategies, including content optimization and outreach.
- Perform keyword research, create target maps, and align content with user intent.
- Collaborate with product, design, and engineering teams to implement schema markup, structured data, and performance improvements.
- Monitor and analyze performance using GA4, Search Console, and third-party tools; provide actionable insights and reports.
- Build and maintain high-quality backlink profiles through ethical outreach and relationship-building.
- Create executive-ready dashboards and explain SEO outcomes to stakeholders, guiding quarterly strategy.
Qualification
- 4+ years of professional SEO experience with a demonstrated track record of improving organic visibility and ROI.
- Strong technical SEO expertise including site architecture, crawl budgets, redirects, and mobile-first indexing.
- Proficiency with analytics tools (GA4, Search Console, Data Studio) and SEO platforms (SEMrush, Ahrefs, Moz).
- Experience with WordPress or other CMS and implementing schema markup (JSON-LD) and structured data.
- Excellent keyword research, content optimization, and content strategy skills.
- Strong communication skills and ability to collaborate cross-functionally with product, content, and engineering teams.
- Bachelor's degree in Marketing, Information Technology, or a related field (or equivalent professional experience).