Job description
NovaPeak Digital is seeking a results-driven Senior SEO Specialist to join our Austin office or work remotely from Texas. In this role, you will own the design and execution of comprehensive SEO programs for a portfolio of clients across industries.
You will collaborate with product, content, and analytics teams to improve organic visibility, drive qualified traffic, and maximize conversions. The ideal candidate is data-driven, technically proficient, and able to translate insights into actionable roadmaps.
This position offers a competitive compensation package, flexible work options, and a culture of experimentation where curiosity and results are rewarded.
Responsibility
- Lead comprehensive SEO audits (technical, on-page, content) and provide prioritized, actionable recommendations.
- Develop and execute holistic SEO strategies to increase organic traffic, rankings, and conversions across client portfolios.
- Perform keyword research, create content and optimization plans, and map keywords to site architecture and content.
- Optimize site architecture, internal linking, crawlability, and indexation; improve site speed and mobile performance.
- Analyze performance using Google Analytics 4, Search Console, and other SEO tools; produce clear, data-driven reports for stakeholders.
- Plan and manage ethical link-building campaigns and outreach to secure high-quality backlinks.
- Collaborate with product and content teams to implement SEO best practices in new and existing content, metadata, and structured data.
Qualification
- 5+ years of hands-on SEO experience with a track record of improving organic visibility in agency or enterprise settings.
- Strong technical SEO skills including site speed, crawl budgets, structured data (schema.org), canonicalization, and mobile optimization.
- Expertise in keyword research, content strategy, on-page optimization, and content-first SEO.
- Proficiency with analytics and reporting tools such as Google Analytics 4, Google Search Console, and Tag Manager; ability to translate data into actionable insights.
- Experience with CMS platforms (WordPress, Drupal, or similar) and basic HTML/CSS; comfortable working with developers.
- Proven ability to lead initiatives, manage multiple projects, and collaborate cross-functionally in a fast-paced environment.
- Excellent communication and presentation skills; strong business acumen and stakeholder management.