Job description
We are seeking a Senior SEO Specialist to lead our organic search program and drive sustainable growth for our brands. Based in Austin, Texas, this role blends data driven strategy, technical optimization, and cross functional collaboration with marketing, product, and engineering teams.
You will own the end to end SEO lifecycle from discovery and audits to ongoing optimization and reporting. You will translate data into actionable plans that improve visibility, traffic, and conversions while maintaining a strong focus on quality and compliance with search engine guidelines.
What you will do day to day includes conducting comprehensive site audits, optimizing technical health, performing keyword research, guiding content teams, executing link building campaigns, and measuring impact with robust dashboards and reports.
We offer a competitive salary, comprehensive benefits, and opportunities for growth in a fast paced, data driven environment.
Responsibility
- Lead the SEO strategy across on page, technical, and off page to improve rankings and traffic
- Perform technical site audits addressing crawlability, indexing, Core Web Vitals, and structured data
- Own keyword research and content optimization process aligned with business goals
- Collaborate with product, engineering, and content teams to implement scalable SEO solutions
- Manage technical SEO backlog, implement improvements, and monitor impact with dashboards
- Build high quality backlink strategies and manage outreach campaigns
- Analyze performance using GA4, Google Search Console, and third party tools; generate monthly reports
Qualification
- 5+ years of hands on SEO experience with measurable results
- Strong technical SEO knowledge including Core Web Vitals, crawlability and indexing
- Experience with GA4, Google Search Console, Screaming Frog, Ahrefs or Semrush
- Experience developing content strategies and keyword research programs
- Excellent communication, collaboration, and project management skills
- Familiarity with CMS platforms such as WordPress or Drupal and basic HTML
- Bachelor's degree in Marketing, Computer Science or related field preferred