Job description
NovaGrowth Digital is seeking a results-driven Senior SEO Specialist to join our New York team. You will own the end-to-end SEO strategy for multiple client accounts, drive organic growth, and partner with content, development, and analytics teams to deliver measurable impact.
In this role, you will perform technical audits, keyword research, on-page optimization, and link-building campaigns that align with business goals. You will advocate for data-driven decisions and define scalable processes to maximize ROI across search channels.
What you'll do
- Lead comprehensive SEO audits and identify technical and content opportunities across client sites.
- Develop and execute data-driven SEO strategies that align with business goals and KPIs.
- Perform in-depth keyword research, competitive analysis, and content gap assessments.
- Collaborate with content and product teams to optimize pages, create new assets, and improve user experience for search engines.
- Plan and execute on-page optimizations, schema markup, and structured data implementation.
- Build high-quality, sustainable backlink strategies and monitor link profiles.
- Monitor, analyze, and report performance using Google Analytics, Search Console, and other SEO tools; translate data into actionable insights.
Responsibility
- Lead comprehensive SEO audits and prioritize technical improvements across client sites.
- Own development of multi-channel SEO strategies and roadmaps.
- Perform keyword research and content gap analysis to inform content strategy.
- Collaborate with content, tech, and design teams to implement on-page optimization and UX enhancements for SEO.
- Implement and monitor structured data, schema markup, and page speed optimizations.
- Drive link-building campaigns with a focus on quality and relevance.
- Provide clear, data-driven reporting and recommendations to stakeholders.
Qualification
- 5+ years of hands-on SEO experience with a track record of improving organic performance for B2B or B2C brands.
- Strong technical SEO foundation (site audits, crawl budget management, indexation, structured data).
- Proficiency with GA4, Google Search Console, Google Tag Manager, and SEO tools (Ahrefs, SEMrush, Screaming Frog).
- Excellent keyword research, content strategy, and on-page optimization skills.
- Experience with e-commerce SEO and international/local SEO is a plus.
- Strong communication, project management, and cross-functional collaboration skills.
- Data-driven mindset with ability to translate analytics into actionable initiatives.