Job description
BrightRank Digital is seeking a results-driven Senior SEO Specialist to lead client and internal SEO initiatives in New York City. You will partner with product, content, and analytics teams to design and execute data-driven SEO strategies that drive sustainable organic growth.
In this role, you will combine technical SEO expertise with strategic content oversight to improve rankings, increase organic traffic, and strengthen brand visibility across search engines.
What you will do:
- Develop and implement comprehensive SEO strategies across on-page, technical, and off-page channels.
- Conduct keyword research, content gap analysis, and competitive benchmarking to inform content and optimization plans.
- Perform technical SEO audits, diagnose issues, and work with engineering to fix crawlability, indexing, site speed, and mobile usability issues.
- Collaborate with the content team to optimize metadata, headings, internal linking, and schema markup to maximize rich results.
- Plan and execute high-quality link-building campaigns and digital PR to acquire authoritative backlinks.
- Monitor performance using GA4, Google Search Console, and SEO tools; prepare clear, actionable reports for stakeholders.
- Stay ahead of search engine algorithm updates and industry trends; translate insights into scalable playbooks.
- Mentor junior SEOs and contribute to a culture of experimentation and data-driven decision making.
Responsibility
- Develop and implement comprehensive SEO strategies across on-page, technical, and off-page channels.
- Conduct keyword research, content gap analysis, and competitive benchmarking to inform content and optimization plans.
- Perform technical SEO audits, diagnose issues, and work with engineering to fix crawlability, indexing, site speed, and mobile usability issues.
- Collaborate with the content team to optimize metadata, headings, internal linking, and schema markup to maximize rich results.
- Plan and execute high-quality link-building campaigns and digital PR to acquire authoritative backlinks.
- Monitor performance using GA4, Google Search Console, and SEO tools; prepare clear, actionable reports for stakeholders.
- Stay ahead of search engine algorithm updates and industry trends; translate insights into scalable playbooks.
- Mentor junior SEOs and contribute to a culture of experimentation and data-driven decision making.
Qualification
- 3+ years of hands-on SEO experience in an agency or in-house role, with a proven track record of improving organic performance.
- Strong expertise in technical SEO, including site speed, crawlability, indexability, canonicalization, and structured data (JSON-LD).
- Proficiency with keyword research, competitive analysis, and content optimization using tools such as SEMrush, Ahrefs, Moz, and Google Analytics 4.
- Demonstrated ability to plan, execute, and measure SEO campaigns that drive meaningful SERP visibility and traffic growth.
- Experience with CMS platforms (WordPress, Shopify) and implementing schema markup; ability to collaborate closely with developers.
- Excellent written and verbal communication, project management, and cross-functional collaboration skills.
- Strong analytical mindset, comfortable working with data, dashboards, and performance forecasting.
- Portfolio or case studies detailing successful SEO initiatives and measurable results.