Job description
NorthPeak Digital is seeking a results-driven Senior SEO Strategist to lead organic search programs for a diverse roster of clients. You will partner with content, development, and analytics teams to craft scalable SEO strategies that drive measurable growth across industries. This is a full-time role based in New York City, with hybrid remote options.
As a Senior SEO Strategist, you will own the end-to-end optimization process from discovery to measurement, guiding teams to implement initiatives that improve search visibility and ROI.
What you bring
- 5+ years of hands-on SEO experience with proven impact on organic growth
- Strong technical SEO skills including site architecture, crawl budget, indexation, and technical audits
- Experience with analytics platforms (GA4, Google Search Console) and data-driven decision making
- Proficiency in keyword research, content strategy, on-page optimization, and conversion considerations
- Ability to design and execute successful link-building campaigns
- Collaborative mindset with the ability to communicate complex concepts to non-technical stakeholders
- Familiarity with structured data and schema markup; knowledge of HTML, CSS, and CMS workflows is a plus
Responsibility
- Develop and lead comprehensive SEO strategies for multiple clients or internal sites
- Conduct technical audits and coordinate implementation with product, development, and content teams
- Define KPIs, build dashboards, and report performance insights to stakeholders
- Perform keyword research and guide content calendars for maximum relevance and traffic
- Execute scalable link-building campaigns and outreach programs
- Optimize on-page elements, meta data, structured data, and site architecture
- Monitor industry trends and search engine algorithm updates to adjust strategy
- Mentor junior team members and share best practices across the organization
Qualification
- 5+ years of hands-on SEO experience with measurable growth results
- Demonstrated technical SEO expertise including crawl optimization, indexing, site speed considerations, and troubleshooting
- Strong analytics proficiency (GA4, Search Console, analytics dashboards) and data storytelling
- Advanced keyword research, content strategy, and on-page optimization skills
- Experience with link-building tactics and outreach, plus reputation management
- Excellent written and verbal communication, with ability to collaborate cross-functionally
- Familiarity with schema markup, structured data, and CMS ecosystems
- Bachelor's degree in Marketing, IT, or a related field, or equivalent professional experience