Job description
NovaPulse Marketing is seeking a strategic Senior Social Media Influencer & Creator Partnerships Manager to lead our influencer program across platforms. You will identify top creators, negotiate deals, and craft scalable campaigns that drive brand awareness, engagement, and revenue. As a senior member of the marketing team, you will collaborate with cross-functional partners to deliver high-impact campaigns for a diverse roster of brands while upholding brand safety and compliance standards.
Responsibility
- Develop and own the influencer strategy across TikTok, Instagram, YouTube, and emerging platforms aligned with brand objectives.
- Identify, vet, and recruit top creators whose audiences align with client goals.
- Negotiate partnerships, contracts, and compensation structures; manage relationships with creators and agencies.
- Lead end-to-end campaign execution — briefs, content review, approvals, tracking, and optimization.
- Collaborate with creative, product, and legal teams to ensure compliant, on-brand content with clear disclosures.
- Track performance metrics, generate insights, and report ROI; optimize spend and impact across campaigns.
- Manage budgets, forecast spend, and maintain vendor relationships to maximize value.
Qualification
- 5+ years in influencer marketing, creator partnerships, or social media strategy, preferably in a consumer brand or agency setting.
- Proven track record of executing successful influencer campaigns with measurable ROI.
- Strong negotiation, contract management, and relationship-building skills.
- Deep understanding of platform algorithms, content formats, and monetization opportunities on TikTok, Instagram, and YouTube.
- Excellent communication, project management, and cross-functional collaboration abilities.
- Proficiency with analytics and influencer platforms (e.g., CreatorIQ, Upfluence, Sprinklr) and social listening tools.
- Bachelor’s degree in Marketing, Communications, or related field (preferred).
- High judgment for brand safety and compliance; ability to work in a fast-paced environment.