Job description
NovaPeak Digital is seeking a data-driven SEO Specialist to join our growing marketing team in Austin. You will craft and execute comprehensive SEO strategies that boost organic visibility, traffic, and conversions. The ideal candidate blends technical auditing, content optimization, and earned media tactics to deliver measurable business impact.
What you'll do: collaborate with content, product, and development teams; translate analytics into actionable SEO plans; keep up with search engine updates; and advocate for user-first optimization across all digital properties.
Responsibility
- Develop and execute comprehensive on-page and technical SEO campaigns to improve organic rankings and conversions.
- Perform in-depth keyword research, competitive analysis, and content gap assessments.
- Audit websites for technical SEO issues (crawlability, indexation, site speed, structured data).
- Recommend and implement schema markup, meta data optimization, and internal linking strategies.
- Collaborate with content and product teams to optimize existing pages and guide new content creation.
- Monitor, report, and optimize SEO performance using Google Analytics, Search Console, and SEO tools.
- Build high-quality backlink opportunities through outreach and relationship building.
- Stay current on industry trends and translate updates into practical tactics for the team.
Qualification
- Bachelor's degree in Marketing, Computer Science, or related field (or equivalent experience).
- 3+ years of hands-on SEO experience, including technical SEO and content optimization.
- Proficiency with SEO tools (SEMrush, Ahrefs, Screaming Frog, Google Analytics, Google Search Console).
- Strong understanding of technical SEO concepts (site speed, crawlability, indexation, structured data).
- Experience with data analysis, reporting, and presenting actionable insights to stakeholders.
- Excellent communication and collaboration skills with cross-functional teams.
- Ability to manage multiple projects and prioritize in a fast-paced environment.
- Basic HTML/CSS knowledge and familiarity with CMS platforms (WordPress, Drupal, etc.).