Job description
PT SENMY KOSMETIK INDONESIA is seeking a dynamic Social Media Content Director to lead our brand storytelling across platforms. This role blends creative leadership, data-driven decision making, and hands-on content production to drive engagement, follower growth, and e-commerce performance. You will own the content strategy for TikTok, Instagram, and live commerce initiatives, working closely with Marketing, Product, and E‑commerce teams to craft campaigns that resonate with our audience and convert viewers into customers. You will also help shape product launches and seasonal storytelling that differentiates the brand in a competitive market.
As the Social Media Content Director, you will design and own a comprehensive content calendar, set the creative direction, and supervise a talented team of copywriters, designers, editors, and community managers. You will ensure every post, video, or live session aligns with a consistent brand voice, guidelines, and best practices, while staying ahead of evolving trends in social storytelling. A strong analytics mindset is essential: monitor key metrics, run experiments, and translate insights into clear optimizations that maximize reach, engagement, and ROI. You will also establish robust reporting rhythms for leadership, ensuring transparency, accountability, and data-driven planning.
We value bold thinkers who stay ahead of developments in TikTok, Instagram, and e-commerce live. If you are passionate about storytelling, people leadership, and data-driven marketing, this is your opportunity to shape the digital presence of a fast-growing cosmetics brand and mentor a cross-functional team to deliver exceptional results. The role offers opportunities to influence creative direction, brand perception, and commercial impact while fostering an inclusive, collaborative culture that rewards curiosity and performance.
We offer a dynamic, fast-paced environment with room for career growth, competitive compensation, and benefits that support work-life balance. If you are ready to elevate our social media programs and drive measurable business outcomes, we want to hear from you.
Responsibility
- Lead the development and execution of the social media content strategy across TikTok, Instagram, and live commerce initiatives.
- Oversee content creation, editorial calendar, and production to ensure on-brand, high-quality posts and videos.
- Analyze performance metrics (engagement, reach, conversions) and translate insights into actionable optimization plans.
- Collaborate with marketing, product, and e-commerce teams to plan launches, promotions, and shoppable livestreams.
- Manage and mentor a cross-functional team of writers, designers, editors, and community managers; drive a culture of creativity and accountability.
- Maintain and evolve brand voice, guidelines, and templates to ensure consistency across all channels.
- Plan and execute live shopping sessions, influencer partnerships, and sponsored campaigns to boost sales and brand awareness.
Qualification
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- Minimum 5 years of experience in social media strategy or content leadership; proven track record leading teams.
- Strong data analytics skills with ability to derive insights and optimize campaigns.
- Expertise with TikTok and Instagram content formats, plus familiarity with live commerce tools and e-commerce platforms.
- Excellent copywriting, storytelling, and creative direction abilities; attention to detail.
- Strong project management and cross-functional collaboration skills; ability to manage multiple initiatives simultaneously.
- Fluent in Indonesian; proficient in English is a plus.