Job description
We are seeking a data-driven Social Media Influencer Lead to scale brand partnerships and creator programs across key platforms. This role blends strategic vision with hands-on campaign execution to drive awareness, engagement, and revenue. Based in Los Angeles or remote in North America, you will partner with marketing, creative, and product teams to activate top creators and authentic brand moments.
At a premium creator-first agency, you will own influencer strategy, creator discovery, outreach, contracting, and performance optimization. You will balance creative risk and brand safety while ensuring timelines, budgets, and KPIs are exceeded.
Responsibility
- Develop and own the influencer marketing strategy and quarterly roadmaps aligned with brand goals.
- Source, vet, and recruit top creators across YouTube, Instagram, TikTok, and emerging platforms.
- Lead campaign briefings, negotiate partnerships, contracts, and compensation.
- Execute end-to-end campaigns with creative briefs, timelines, and approvals.
- Monitor performance metrics, optimize content, and report ROI to stakeholders.
- Build and maintain influencer relationship management processes and creator network.
- Ensure brand safety, compliance, and disclosure standards across all content.
- Collaborate with product, creative studios, and media teams to scale successful programs.
Qualification
- 3-5+ years in influencer marketing, creator partnerships, or social media management.
- Proven ability to manage influencer campaigns from brief to ROI analysis.
- Strong negotiation, contract management, and compensation design skills.
- Excellent relationships with creators and agency partners; deep knowledge of platforms and trends.
- Data-driven mindset with experience using analytics tools such as CreatorIQ, Sprinklr, or native platform analytics.
- Excellent written and verbal communication; project management and cross-functional collaboration skills.
- Bachelor's degree in Marketing, Communications, or related field; or equivalent experience.
- Ability to thrive in a fast-paced, remote-friendly environment.