Job description
NovaGlow Brands is seeking a premium-minded Social Media Influencer Manager to join our dynamic team in Los Angeles. You will architect meaningful creator partnerships and craft compelling brand storytelling across platforms.
As the lead for influencer initiatives, you will collaborate with marketing, creative, and product teams to deliver authentic content that resonates with our audiences and drives measurable growth.
Responsibility
- Develop and execute influencer marketing strategies across Instagram, TikTok, YouTube, and emerging platforms.
- Identify, vet, and recruit top creators aligned with brand values and audience demographics.
- Manage end-to-end influencer campaigns: briefs, contracts, deliverables, tracking, and reporting.
- Collaborate with creative and product teams to craft authentic, on-brand content that drives engagement and conversions.
- Monitor performance metrics (engagement, reach, impressions, ROAS) and optimize campaigns in real time.
- Build and maintain long-term relationships with creators, agencies, and talent networks.
- Negotiate budgets, manage approvals, and ensure timely payments with an accurate influencer CRM.
- Ensure compliance with platform policies and FTC guidelines, disclosure, and brand safety standards.
Qualification
- 3+ years in influencer marketing or social media management with a proven track record.
- Strong understanding of Instagram, TikTok, YouTube, X, and emerging platforms; data-driven mindset.
- Excellent communication, negotiation, and project management skills.
- Demonstrated success in scaling campaigns and driving measurable brand growth.
- Experience with influencer marketing tools (Upfluence, AspireIQ, CreatorIQ) or comparable CRM systems.
- Ability to analyze data and translate insights into actionable strategies.
- Creative storytelling ability with a keen eye for brand alignment and authenticity.
- Bachelor's degree in Marketing, Communications, or related field (preferred).