Job description
We’re seeking a data-driven, creative influencer marketing professional to join VibePulse Media as a Social Media Influencer Marketing Manager in Los Angeles, CA. This role focuses on building authentic creator partnerships, scaling campaigns across social platforms, and driving measurable brand impact.
As a key member of our Marketing team, you’ll collaborate with brand managers, content creators, and analytics specialists to craft compelling campaigns that resonate with diverse audiences while maintaining brand safety and FTC compliance.
Why join us? Competitive compensation, equity options, flexible work, and a culture that rewards performance and creativity.
Responsibility
- Develop and lead influencer marketing campaigns from concept to execution across TikTok, Instagram, YouTube, and emerging platforms.
- Identify, recruit, and onboard creators who align with brand values; manage ongoing creator relationships.
- Negotiate deals, briefs, and deliverables; optimize contracts and payments.
- Collaborate with Creative, Content, and Analytics teams to draft briefs and produce high-performing content.
- Set budgets, track spend, forecast ROI, and provide data-driven performance reports.
- Monitor campaign performance using tracking metrics, dashboard tools, and attribution models; iterate based on insights.
- Ensure brand safety, legal compliance (FTC guidelines), and disclosure best practices across all campaigns.
- Build scalable influencer playbooks for repeatable success and mentor junior teammates.
Qualification
- Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).
- 3-5+ years in influencer marketing or creator partnerships, preferably with a consumer brand.
- Proven track record in planning, executing, and measuring influencer campaigns that deliver ROI.
- Strong network of creators across beauty, lifestyle, tech, or entertainment niches.
- Exceptional negotiation, written and verbal communication, and relationship-management skills.
- Analytical mindset with proficiency in social analytics tools (e.g., Sprout, Hootsuite, Meta/ TikTok Analytics) and basic Excel/Sheets.
- Knowledge of FTC guidelines and brand safety practices; ability to translate terms into clear briefs.
- Self-starter with the ability to work cross-functionally in a fast-paced environment.