Job description
Azure Atlas Travel is seeking a proactive Tourism Marketing and Experience Specialist to join our Sydney team. You will craft compelling campaigns, develop memorable itineraries, and partner with operators to showcase our region's destinations. The ideal candidate blends marketing creativity with a passion for travel and exceptional customer experiences.
In this role, you will lead the development and execution of integrated marketing strategies that drive awareness, engagement, and bookings across our portfolio of tours and experiences. You will collaborate with local partners, product teams, and sales to deliver best-in-class traveler journeys.
Responsibility
- Develop and execute digital marketing campaigns to promote regional tours and experiences.
- Forge and manage partnerships with local operators, hotels, and attractions.
- Create engaging content across website, blog, social media, and email channels.
- Analyze campaign performance using Google Analytics and CRM data, optimizing ROI.
- Design and curate unique traveler itineraries and experiences that align with brand standards.
- Lead events, activations, and promotions to drive bookings and brand awareness.
- Enhance local SEO and manage reputation to increase visibility and trust.
- Coordinate cross-functional projects with sales, product, and operations teams.
Qualification
- Bachelor's degree in Marketing, Tourism, Business, or a related field.
- 3+ years of experience in tourism marketing, travel, or hospitality.
- Proven track record of successful digital campaigns, content creation, and partnerships.
- Strong copywriting, editing, and storytelling skills.
- Proficiency with SEO/SEM, social media advertising, and email marketing platforms (e.g., Mailchimp, HubSpot).
- Experience with Google Analytics, data-driven decision making, and CRM systems.
- Excellent communication, project management, and stakeholder engagement abilities.
- Ability to thrive in a fast-paced, hospitality-focused environment and travel as needed.